NEM and Asta to provide blockchain back-end for Kind Heaven’s immersive, state-of-the-art entertainment venue in Las Vegas


LOS ANGELES / TOKYO — October 16, 2018 — Kind Heaven, the immersive entertainment experience opening next year on the Las Vegas Strip, today announced it has selected NEM as its blockchain partner. Through this agreement, Kind Heaven will integrate blockchain technology using the NEM platform, with Asta as its official development partner. NEM provides industry-leading speed and scalability, meeting the needs of Kind Heaven’s ambitious plans to integrate blockchain technology within its state-of-the-art entertainment venue. Asta is an experienced blockchain development house having already developed deployed solutions using the NEM blockchain in Australia and South East Asia.

“When Kind Heaven began evaluating blockchain partners, we knew we needed a top-of-the-line platform to provide a secure, streamlined user experience,” said Cary Granat, CEO Immersive Artistry, one of the creators of Kind Heaven. “Experiences at Kind Heaven will be unlike anything seen before, and we believe NEM provides an ‘A-level’ approach and a top-of-the-line, proven system to make this possible.”

“Kind Heaven’s decision to use the NEM platform speaks to our versatility as a blockchain solutions provider,” said Alexandra Tinsman, Regional Head of NEM North America. “Use cases for NEM’s blockchain solutions go far beyond finance and banking, and our partnership with Kind Heaven is proof of this.”

Photo courtesy of Kind Heaven.

The concept of Kind Heaven was developed by Jane’s Addiction frontman and Lollapalooza Founder Perry Farrell along with Immersive Artistry, whose team includes CEO Cary Granat (founder and former CEO of Walden Media, and former President and COO of Miramax/Dimension Films) and President Ed Jones (Academy® Award-winning visual effects pioneer, Star Wars’ The Empire Strikes Back and Return of the Jedi, Indiana Jones, and E.T.) Through the use of leading-edge technology and Hollywood-style storytelling, Kind Heaven at the LINQ Promenade will provide a wide variety of experiences exploring the culture of Southeast Asia.

The Front entrance of the 100,000-square-foot Kind Heaven venue at the Linq Promenade. Photo courtesy of Kind Heaven.

Global collectibles are a $600 billion market, and digital collectibles represent a growing subset. In the coming years, it’s estimated that digital collectibles will grow from a $35 million to $10 billion market. Kind Heaven is focused on developing a digital collectibles business using blockchain technology that will capitalize on its mythology, characters, icons, and geography. This will create a vibrant, actively-traded market for digital collectibles existing in multiple formats.

The Kind Heaven Marketplace. Photo courtesy of Kind Heaven.

Kind Heaven is forming relationships with prominent partners in Asia, including an upcoming e-commerce partnership that will integrate NEM to create a decentralized marketplace. This marketplace will allow vendors in Asia to share goods and services in North America. Kind Heaven will also collaborate with artists, who will have limited-edition digital collectibles of their own available through the Kind Heaven marketplace.

Kind Heaven is advised by Rod Jao and Apolo Ohno of Hybrid Block; Michael Terpin, Founder and CEO of Transform Group; Mike Jones, CEO of Science, Inc; Matthew Roszak, Co-Founder and Chairman of Bloq, and Ken Hertz, Advisor, and Investor.

NEM’s blockchain platform was designed and coded from the ground up for scale and speed. Its permissioned, private blockchain delivers industry-leading transaction rates for international ledgers. Additionally, its revolutionary consensus mechanism ensures NEM’s open, public blockchain can grow without compromising throughput or stability.

About Immersive Artistry

Immersive Artistry (IA) believes the future of entertainment is about the creation of immersive, multisensory, communal experiences that will transport audiences on journeys both shared and unique. The company combines state-of-the-art technology with Hollywood storytelling to create extraordinary 360-degree experiences that involve all the senses. Immersive Artistry is headquartered in Los Angeles. For more information, visit

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About ASTA

Founded in 1999, Asta has grown to be a leading End-to-End IT services provider across Australia and New Zealand. With a solid track record of business growth underpinned by a strong people culture and excellent relationships with business partners and clients, Asta has flourished into a multi-faceted IT solutions business. For more information, visit

Media Contact: Bill Angelidis,

About the NEM Blockchain Platform

NEM is an out-of-the-box enterprise-grade blockchain platform which launched in March 2015. NEM has industry leading blockchain features that include: multisignature account contracts, customizable assets, a naming system, encrypted messaging, and an Eigentrust++ reputation system. Companies with legacy systems can “plug ‘n play” with NEM.

About the Foundation Ltd Foundation is registered in Singapore and is operating globally. It was launched to promote NEM’s blockchain technology worldwide. It is one of the most well-funded and successful blockchain technology projects in the cryptocurrency industry.